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What is 90X®

90X® began when our founder and CEO, ALoN, discovered that there weren’t any high quality goal planners or systems out there that worked for him and his needs. So, he decided to create his own system that could take an idea and turn it into an opportunity. That opportunity became the 90X® Planner System!

What is 90X®?

Here’s what the 90X® Goal System is all about, and what’s included in our products to help you achieve your goals faster with focus and you can spend time with what matters and leave the rest.

  • 90 DAYS

The 90X® Planner System is designed to work in 90 days. Why? We believe that if you can’t achieve your 90 day goals you’ll never be able to reach your 1 year, 5 year, 10 year, lifetime goals, so we work in 90 day increments for the best results possible. Here’s how it breaks down: 90 days total | 30 day calendars | 1 week plan | 1 day actions


This is a complete organizational system so you can spend time on the things that matter and forget the rest. You’ll feel your life shifting once you adopt an action-focused mindset over 90 days.


All of the 90X® Planners strip away everything that doesn’t help you reach your goals. It takes 5 minutes (or less) per day to use your planner!


Your planner is your step-by-step guide to take the right actions everyday. You’ll never get stuck on what to do next! Whether you take 1 action step or 5, your planner guides you through them all.


We’ve chosen to leave all 90X® Planners undated for 2 reasons. First, we want you to be able to begin your 90 day journey on any day or date you choose. Life doesn’t always give you the blessing of starting on the first of the year, or the first of the month, or even on a neither does your planner. Second, your planner should be fully customizable to your needs, not anyone else's!


Form new habits, kick the ones that aren’t serving you, and strengthen the ones you already have. Our planners give you dedicated space daily to track, make, change, or practice habits.


Our system doesn't just throw you into your schedule without a reason. You’ll focus on your goals, why they matter to you, and the necessary actions to achieve them. Writing and rewriting your goals is a top priority for our planners!


We know that sometimes, it can get a little crowded in your head, which is why we include a section to dump out all of your ideas, thoughts, questions, lists, or pressing items each week.


You are the most important part of your goal practice. 90X® Planners help you prioritize yourself each day by writing a new affirmation to keep you focused and inspired.

  • WINS

Here at 90X® we believe that celebrating your wins is vital to your success. You’ll reflect on your wins each week, big or small, you’ll start to see how one win leads to another...and keeps going.


Each day comes with new challenges, so we included inspirational quotes from people who inspire us to keep you moving forward, happy, remember that you have the power to change your life. Plus, you’ll even be able to create your own inspirational quotes!


It can be hard to see how far you’ve come and keep your journey in perspective. We created a productivity tracker you can use to check in every day and stay on track.


The #1 reason people give up on their goals is a lack of accountability. The 90X® System keeps you accountable for the goals you set for yourself by checking in weekly to make sure you are doing everything you need to be doing.


Reaching your goals starts with YOU, right? It’s easy to let yourself get lost in the shuffle of actions and daily life, so we want you to stop and take a moment for yourself. Your self-care tracker will help you take that time for yourself daily so you’ll stay focused, centered, and rejuvenated.

Our mission at 90X® is to help goal-oriented people and entrepreneurs everywhere achieve their highest goals. Today, 90X® is so much more than a planner company. We have grown from a single 90 day Goal Planner to a comprehensive goal coaching business that has helped thousands of businesses grow to 6 figures and beyond.

Team 90X®